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商品編號： 9-507-024 出版日期： 2007/02/26 作者姓名： Wathieu, Luc 商品類別： Marketing 商品規格： 14p 再版日期： 2007/03/19 地域： China 產業： Sporting goods & equipment 個案年度： 2006 - 2006
商品敘述：
A leading sporting goods company in China competes aggressively against global brands Nike and Adidas, with marketing strategies adapted to geographic segments. In the main cities, where competition takes place at a very conceptual level, Li Ning has chosen to adopt a very controversial "oriental theme" for its brand, while becoming at the same time a major sponsor of international athletes of the highest caliber.
涵蓋領域：
Marketing strategy;Consumer behavior;International business;Product positioning;Market segmentation;Product planning & policy
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